Mary Techno

Offline digital marketing mainly involves marketing through electronic devices that do not require Internet connections.

Offline marketing
There are four big categories of Offline Digital Marketing.

1. Enhanced Offline Marketing
2. Radio Marketing
3. Phone Marketing
4. TV marketing

Enhanced Offline Marketing

This is a form of marketing that is entirely offline, but enhanced with electronic devices.
For example, You must have used Ipads in McDonalds to order your Happy Meal. Your offline experience of eating the burger is enhanced with this electronic device.
People have been using digital media to enhance their marketing for decades.

Electronic billboards

All of the billboards in the Times Square are electronic and pretty advanced!
Why? Because in the Sahara Desert, no one is actually competing with you for people’s attention. You win if you have a billboard at all.
But in Times Square, people’s attention is probably more valuable than anywhere else in the world. Over 360,000 people cross through it each day.

Radio Marketing

Radio marketing uses audio content to reach a target audience, promoting products or services. Example: A local coffee shop, “The Daily Grind,” creates a radio ad offering 10% off morning coffee purchases, targeting commuters and coffee lovers on popular local stations, driving sales and increasing brand awareness.

Television Marketing

Television marketing uses visual and audio content to promote products, services, or ideas through TV channels, reaching a large audience. Example: A company creates a 30-second ad showcasing their new product’s features and benefits, airing during prime-time shows, sports events, or targeted programming to reach their desired demographic.

Phone call Marketing

Phone call marketing involves promoting products or services through direct phone calls to potential customers, building personal connections and encouraging sales. Example: A company hires representatives to call targeted leads, introduce their product, answer questions, and close deals, using persuasive communication to drive conversions and revenue growth.